Here at Matua, we think keeping our environment clean is a pretty big deal. We chose our teal colour to reflect the fresh, clean, teal waters of New Zealand - and want to keep them that way. Besides, how could we source the best fruit from the best vineyards to make the best wine if pollution got in the way?
So we get excited when we find other companies actively reducing pollution in our environment and usage of our natural resources. KeepCup is one of the good guys, and they’re on a mission to kick the disposable cup.
What’s wrong with the disposable cup you might ask? Here are a few global stats to put the humble paper cup in perspective.
KeepCup has a vision to reduce our consumption of disposable cups and alter how people think about convenience culture. They’re doing this by designing super cool reusable cups and positively campaigning about the benefits of reducing reusable products.
KeepCups come in all designs, shapes and sizes, and are taking the world by storm. They look great and are rapidly growing in popularity – which is a good thing for everyone – except disposable cups! Have a look at these KeepCup facts:
These stats definitely have made us stop and think about our usage of reusable cups at cafes. With a love of wine comes love of great food and coffee. And luckily for coffee lovers everywhere, the KeepCup Brew Range launched in 2014 is specially designed to take the sensory coffee drinking experience to the next level! A glass version of the original plastic KeepCup, a Brew cup is ideal for your ritualistic morning coffee.
KeepCup has helped us to create a custom designed Matua Brew cup. Now the whole Matua team will save energy and resources as well as waste when they use their KeepCup Brew more than 15 times**! A little goes a long way to keep our home beautiful.
**Comparing energy in manufacture and use (including washing), KeepCups breakeven with disposable cups at 15 uses. Hocking M (1994) “Reusable and Disposable cups: An energy evalution” Breakeven is calculated in reference to the life cycle of each product.
Want to play your part in ridding the world of disposable cups by getting your hands on a Matua KeepCup Brew? Click the link below and e-mail us your name, e-mail address and phone number to go in the draw to win 1 of 5 Matua KeepCup Brews!*
*Terms & Conditions