Lake Pukaki

Here at Matua, we think keeping our environment clean is a pretty big deal. We chose our teal colour to reflect the fresh, clean, teal waters of New Zealand - and want to keep them that way. Besides, how could we source the best fruit from the best vineyards to make the best wine if pollution got in the way?

KeepCup Series

So we get excited when we find other companies actively reducing pollution in our environment and usage of our natural resources. KeepCup is one of the good guys, and they’re on a mission to kick the disposable cup.

What’s wrong with the disposable cup you might ask? Here are a few global stats to put the humble paper cup in perspective.

  • Over 500 billion disposable cups are manufactured globally every year.

  • Every minute, over 1 million disposable cups are discarded to landfill.

  • Most disposable cups are lined with polyethylene which makes them non-recyclable.

  • Disposable cups that are ‘compostable’ require commercial composting to biodegrade.

  • Every year nearly four billion trees (35% of the world’s trees) are used in paper industries around the world.

  • 98 tonnes of resources are used to make one tonne of paper.

Milk into Brew Cup

KeepCup has a vision to reduce our consumption of disposable cups and alter how people think about convenience culture. They’re doing this by designing super cool reusable cups and positively campaigning about the benefits of reducing reusable products.

KeepCups come in all designs, shapes and sizes, and are taking the world by storm. They look great and are rapidly growing in popularity – which is a good thing for everyone – except disposable cups! Have a look at these KeepCup facts:

  • KeepCups reduce landfill by at least 99%, greenhouse gas emissions by up to 92% and water use by 90% when compared to disposable cups over a one year period.

  • There is enough plastic in 20 disposable cups and lids to make a medium KeepCup.

  • KeepCups have been tested to 1,500 uses – that’s a coffee a day for 4 years!

  • Made from PP, LDPE and silicone, KeepCup has low embodied energy in manufacture.

  • KeepCup has printing, distribution and assembly hubs in the UK, US and Australia.

Cold Brew Cup

These stats definitely have made us stop and think about our usage of reusable cups at cafes. With a love of wine comes love of great food and coffee. And luckily for coffee lovers everywhere, the KeepCup Brew Range launched in 2014 is specially designed to take the sensory coffee drinking experience to the next level! A glass version of the original plastic KeepCup, a Brew cup is ideal for your ritualistic morning coffee.

Brew Cup How To

KeepCup has helped us to create a custom designed Matua Brew cup. Now the whole Matua team will save energy and resources as well as waste when they use their KeepCup Brew more than 15 times**! A little goes a long way to keep our home beautiful.

**Comparing energy in manufacture and use (including washing), KeepCups breakeven with disposable cups at 15 uses. Hocking M (1994) “Reusable and Disposable cups: An energy evalution” Breakeven is calculated in reference to the life cycle of each product.

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Win 1 of 5 Matua Designed KeepCup Brews

Keep Cup List

Win 1 of 5 Matua Designed KeepCup Brews

Want to play your part in ridding the world of disposable cups by getting your hands on a Matua KeepCup Brew? Click the link below and e-mail us your name, e-mail address and phone number to go in the draw to win 1 of 5 Matua KeepCup Brews!*

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*Terms & Conditions

Matua KeepCup Brew Draw: This competition is open to all New Zealand residents over the legal drinking age of 18, except employees and immediate families of TWE, its affiliates and agencies. The Promoter reserves the right to verify an entrant’s age. You may submit one entry per person. Entries must be submitted by 11.59pm 31 July 2016 to be valid. 5 winners will be selected on 1 August 2016 at random. Winners will be contacted by e-mail or telephone by 5 August 2016. Winners must respond by 10 August 2016 to claim their prize. The Promoter’s decision is final and no correspondence will be entered into. If a winning entry is deemed not to comply with these conditions of entry, the entry will be discarded. Entrants consent to the Promoter using their name and image in any promotional material. The Promoter’s Privacy Policy can be located at The Promoter is Treasury Wine Estates (Matua) Limited.